Digital Marketing

I have been writing a storytelling blog for almost six years but unfortunately I haven’t been able to get enough viewers for my work. My motive of starting this blog was to reach the masses with my fictional stories and build up a community from there. But for that I needed to get my blog a whole lot of viewers. I used to think that this would happen automatically as my content was good enough. But after doing an internship at a digital marketing firm, I found out that we need to market our content to be found.

I had no idea about marketing but I was determined to learn. I tried a lot of online resources to get me upto speed but I wasn’t able to find the right knowledge base to get my blog to the heights that it deserved. After careful thought, I found out that I needed professionals to teach me the dos and don’ts of digital marketing.

My Reasons

I was looking for the following things:

  1. A complete guide for marketing anything online. I wanted this because I keep having ventures that fail because I failed to market them.
  2. A consolidated guide for digital marketing. I have looked all around the internet but there is no guide which has everything about digital marketing in one place.
  3. A guide which offers hands on knowledge. There are many sources that provide digital marketing knowledge. But there is no place where the gained knowledge can be put to practice. I needed a place which has digital marketing projects.

My mentor at the firm I interned at helped me a lot but he had less time. Therefore, it was difficult for him to devote time. So I couldn’t rely on him only. I needed a proper step by step guide to being a digital marketer. After years of searching, Udacity released their Digital Marketing Nanodegree. It did catch my eye but I wasn’t sure about the credibility. After actually doing another nanodegree from Udacity, I realised that Udacity had all three of my requirements. So as soon as I could grab my seat, I did. This is my second Udacity project and I don’t regret taking up this Nanodegree at all. It helps me every step of the way and with the help of my mentor and Udacity, I would definitely be able to market my content in a much better way.